Herschel Supply Co.

Herschel's own about page keeps it short and personal: "In the beginning, Herschel Supply Company adopted its name from a small town in Saskatchewan, where three generations of our family grew up. As kids, Herschel was a place that had no boundaries and represented endless creative freedom. With this mindset, we based our brand in Vancouver, British Columbia."

Founders Jamie and Lyndon Cormack came out of the outdoor and action-sports industry — Jamie at K2 Sports, Lyndon at Vans — and built the company from a garage in 2009. The name isn't a marketing invention; it's the actual hometown of three generations of their family, whose great-grandparents immigrated from Scotland in 1906.